Are You Ready to Give Your Books Away?
Do you know the number one way people find out about a book? I’m sure it will make sense that it is by recommendation. But how do you “prime the pump,” or, said another way, get your book out into the world so people can start recommending it?
You give it away!
The marketing phase of your book’s life begins the moment you conceive of the idea to write a book and ends, well, never. Your book is new to the person who hasn’t discovered it yet, so plan to market it forever. Giving away your book is a fun thing to do as an author (and if you’re like me, one of your favorite things to do is signing and autographing the book before you place it in their hot little hands)!
Here are just a few effective ways to give your books away and get the excitement flowing:
Always have a copy on-hand–in your briefcase, on your desk, in your car. You never know when you’ll run into someone who needs the gift of your book!
Send Advanced Review Copies to influencers. Pre-publication, make a list of folks who have lots of followers and send them a copy of your book with a handwritten note. If they’re actual friends, ask them to post a pic of your book on social media.
Print 100-500 copies and send or give copies to your ideal reader or avatar.
Leave copies in your local Starbucks. The “recycle newspaper” basket is a great place to leave a copy for just the right person to discover.
Give a copy (or a dozen) to someone in your network who interfaces with your ideal client. The right potential client will get a peek into your philosophy and expertise.
Want more ways? I share more than one hundred ways to get the word out about your book in The Prosperous Writer’s Guide to Finding Readers.
Next time, I’ll talk about how to engage your audience with some additional content you can add to your book. Until then, happy marketing!
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click here and hit the “Follow Me” at the top right of my profile.
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