Do You Know the Two Phases of Book Marketing?
After your launch party and the “new book smell” wears off, what happens next?
If you’ve heard me interviewed on any book marketing podcast, you know I talk about the two phases of book marketing:
Phase I: From the moment a book idea comes to you, until 30-45 days post-release, and
Phase II: from Day 31-46 until you die.
It’s true, you can and should be marketing your book until, well, forever.
Because your book is brand new to anyone who hasn’t heard of it or read it. As the author of a non-fiction book, you are solving a problem. And unless there’s no-one left who has the problem you solve in your book (highly unlikely, right?), there are plenty of prospective readers in the world. Your number one job is to connect your book to the readers it can help.
Brian Meeks and I shared more than 150 different ways to market your book and find readers in The Prosperous Writer’s Guide to Finding Readers. Here are just three suggestions you can do right now:
Keep books on hand. Always have books at home, in your office, in your car, and in your briefcase. Give them out like they’re candy!
Add your book to your email signature. Make sure it’s linked to Amazon, another online retailer, or to your website (wherever they can buy the book).
Become a podcast guest. A lot of my readers find me and my books from hearing me on a podcast. Identify podcasts that host experts like you, and offer to be a guest on their show. You’ll find my tried-and-true formula for getting booked on podcasts in the You Must Write a Book bonuses!
Your book is brand new to anyone who hasn’t heard of it or read it. As the author of a non-fiction book, you are solving a problem. And unless there’s no-one else who has your problem (unlikely), there are plenty of prospective readers in the world. Your number one job is to connect your book to the readers it can help.
~I’ve got a book that will help you write your book like the true asset it is to your business. Write Like a Boss: From a Whisper to a Roar.
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click the link below and hit the “Follow Me” at the top right of my profile.
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