Do You Know WHO to Develop Relationships With? {Part 2}


Last time I told you how to initially determine who you would definitely want to develop a relationship with in business.

Once you’ve checked those first three boxes, there are five other critical pre-qualifiers for a professional relationship:

  1. They need/require what you’re selling, and

  2. They want/desire what you’re selling, and

  3. They have pleasure you can help them get, pain you can help them avoid … or both, and

  4. They have the authority to hire you (or strong influence over the person who does), and

  5. They can afford what you’re selling.

My advice for these five qualifiers is very similar to the first three:  Don’t move forward with intentionally building a relationship unless the answer to all of the above is a resounding “YES!”

You’re looking for prospective business. Unless, and until, all of these pre-qualifiers are met, you might just be building a relationship with someone who won’t ever, or can’t ever, work with you. You have a finite amount of time to devote to your business development efforts, so you’ll want to make the best use of your time by making sure each person meets the above criteria. Make sense?

I’ll continue the conversation next week. Until then …

Want all of my proven strategies on relationship development? I’ve given you the “who” … Business Dating: Applying Relationship Rules in Business for Ultimate Success outlines the when, where, how often and how long of building relationships. Get it right here.




I am on a mission to inspire and motivate people to turn their vision and dreams into their real-life reality, sharing leading-edge processes I’ve created for myself and my executive coaching clients. I write about business growth and personal development, including shedding limiting beliefs, dreaming big and living the life you truly want. If you enjoyed this article, then join my free newsletter and you’ll get a free copy of my best-selling book Tall Order! 7 Master Strategies to Organize Your Life & Double Your Success in Half the Time.




, , , ,