How to Make an Awesome Business Introduction

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I have an awesome way to make a business introduction. It’s a three-step process that takes just a few minutes yet works like magic. Of course you want both parties to want to know each other, you want to make a powerful introduction so both will want to make the connection, and finally, one that leaves you out of the loop. Here go you!

Make the Connection

Let’s assume you’re in a conversation with someone, and you hear a need a strategic partner can fill or determine there’s a problem they can solve. Follow these three steps to make a great referral:

  1. Ask the person with the need if they’d like to meet someone you know personally who might be able to help them. Explain who they are, how you know them, and how long you’ve known them.

  2. Call the person you believe can help, explain the situation, and make sure you’re right! I recently had a previous client “refer” someone to me who was looking to buy a condo in my area. Since I’m neither a condo owner nor a real estate agent, I was unable to help and it was a waste of time for both of us.

  3. Make an introduction. I prefer to send both parties an email with each other’s contact information and let them communicate amongst themselves.

The Introduction

When I’ve gotten the go-ahead from both parties to proceed with an introduction, I send an email similar to this:


John & Bill,

Meet each other!

John, Bill Smith is a top-shelf corporate attorney with eighteen years of experience. He helps companies from formation to liquidation, as well as having a hand in many mergers and acquisitions. You can read about him here {link to bio on website}. You can connect with him via email, above, or at 555-555-5555.

Bill, John Davis is a family attorney with more than a dozen years helping wealthy clients navigate the challenges of divorce, child custody, and modification agreements. Read about him here {link to bio}. He has a need to strike out on his own, and could use your expertise in business formation. Connect with him via email, above, or at 555-555-5555.

Gentlemen: I feel it would be beneficial for the two of you to connect as there seems to be a need that could be filled immediately, as well as future mutual synergies. I look forward to hearing you’ve successfully connected. Let me know how else I can be of service to you.

To your success!       Honorée 

You can use this process to make introductions in an effective and classy way. The bonus is that making introductions that really work for both parties will make you look and feel great.

As you might imagine, this is adapted from my new book, Business Dating: Applying Relationship Rules in Business for Ultimate Success, which you can read more about here and buy here.

Honorée Corder helps professionals go from disorganized and frustrated to focused and massively profitable with strategic planning and coaching. She writes about business growth and personal development, including shedding limiting beliefs, dreaming big and living the life you truly want. If you enjoyed this article, then join her free newsletter.


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