Planning Your Book Launch Party
You’ve got a book (or it’s this close), and you’re wondering how to commemorate the big occasion, make a big splash, and sell some books, right?
I’ve launched almost thirty of my own books so far, and I’ve done everything from have a huge party to, well, almost nothing.
What should you do?
For your first (perhaps only) or one of your first books, I encourage you to celebrate BIG! Publishing a book is no small accomplishment! If there was ever a time to throw a party, it’s for the launch of your book.
Set a date. Like any event you want people to attend, set a date at least six to eight weeks in advance.
Make your list and check it twice! Invite friends, family, clients, customers, neighbors, and anyone you think would enthusiastically come! Use evite.com and mailed invitations (especially custom ones with your book cover on them) are a nice touch.
Pick a place. You can hold the party at your office, in a private home (The Successful Single Mom‘s launch was in a private villa and over 1,000 people attended, including some media. It was great!), in a restaurant … the possibilities are endless.
You need swag. You’ll want something to giveaway—a bumper sticker, postcard, bookmark, t-shirt, or baseball cap.
You need books to sell! Or at least 250 and perhaps 500 copies of your book to sell. I give every attendee a complimentary copy (but that’s just me—I’ll tell you why in a future post!
Prepare to sell in “bulk.” Put stacks of 5 and 10 books together, tie them with a bow, and offer them at a special price.
Enroll someone to help. Have your assistant, spouse, or special person help sell books. Someone needs to process payments, accept checks, and make change. Your job is to smile and sign books!
Order food, drinks, and of course cake (or cupcakes…duh!). You might have the best book in the world and a charming personality to boot, but you also need to have yummy food options. From experience, avoid only serving sweets and/or alcohol. Have crackers and cheese, something sweet, water, and non-alcoholic options.
Be ready to say a few words (emphasis on few). At some point in the program, you need to thank everyone who attended and helped you put your shindig together, talk briefly about the book and who it’s for (shamelessly steal from your book description), and offer to answer questions. Then, get back to partying like it’s 1999. Be sure to ask everyone to buy and review the book on Amazon.
The Day of the Big Event
Get everything ready well in advance. There’s no need for stress today—this is about you and celebrating your big accomplishment (and getting some buzz going). Make a list of to do items, and get help making them happen. (Remember to eat!)
Put on some fancy duds, relax, and enjoy!
Now don’t shoot the messenger, but your launch party is simply the beginning. Marketing your book lasts for the rest of your life, so settle in for the long haul. And remember to enjoy it! Being an author is great fun!
~My author buddy, Brian Meeks, was on the Creative Penn last week! Check out this episode to master your Amazon Ads.
Do you like BookBub? This site is crazy awesome and notifies you when books go on sale (think 99 cents). I have an Author Page with BookBub and if you follow me there, they will send you a personal note when I have a book sale. It’s that easy! Click here and hit the “Follow Me” at the top right of my profile.
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