LinkedIn is the single best free channel for moving business books — but most authors waste the medium by posting like they’re on Instagram.
The format that actually works is shorter than people think. Three lines. Maybe four.
Line one — the hook. A claim, an observation, or a question that makes the reader stop scrolling. Specific beats clever. “Most consultants undercharge by 40%. I know because I used to be one.” beats “Are you charging enough?”
Line two — the insight. The thing you actually want them to understand. Three sentences maximum. No setup. No throat-clearing.
Line three — the bridge. A single line that connects the insight back to your book. “I write about this in chapter four of [Book Title].” That’s it. No hard sell. The reader either follows up or doesn’t.
That’s the whole post. Three lines. Less than 60 words. Posted consistently — three times a week, every week — it builds a discoverable archive of your thinking that prospects can read, share, and quote from.
The mistake most authors make is writing 800-word LinkedIn essays that read like blog posts. LinkedIn isn’t a blog. It’s a feed. The feed rewards brevity and specificity.
Three lines. Multiple posts a week. A single book reference per post. Watch what happens to your inbox.
