Articles &Insights.
Every week, I share what I’m learning, thinking, and seeing in the world of books, business, and authority. These are the same articles I publish on LinkedIn — gathered here so you can browse, binge, and bookmark.
Why Your Book Needs a Job Description (Before You Write a Word)
Most authors start with the chapter outline. Smart authors start with the job description. Before you write a word, your book needs to know what work it’s going to do for you.
Positioning Book vs Prescriptive Book: Which One Does Your Business Need?
There are two kinds of business books that actually move the needle. Picking the wrong one for your business is the most common (and costly) mistake authors make.
How One Law Partner Doubled Her Hourly Rate in 60 Days
She came to me with one goal: stop being treated as a commodity. Sixty days after her book was published, her hourly rate had jumped from $350 to $500.
The $26 Million Book: One Executive’s Sales Engagement Strategy
The client runs a B2B services firm with a sophisticated sales team. We built him a book. Within seven years, it generated over $26 million in new business.
The Quiet Confidence of Being the Authority
There’s a particular kind of confidence that comes from being the recognized expert in your space. It’s not loud. It doesn’t need to be. People who have it stop chasing — they get chased.
Why “Author” Beats “Expert” Every Time
There are thousands of consultants who call themselves experts. There are a handful who can call themselves authors. Both are positioning words. Only one of them is verifiable.
Five Ways to Use Your Book Before It’s Even Published
The biggest mistake authors make is treating publication day as the starting line. By the time the book is out, the marketing has already missed its best window.
The Mistake Most Authors Make on Day One of Their Launch
The most common day-one launch mistake is treating the book like an event instead of a tool. Sales rank is a vanity metric. Deployment is the real one.
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