Building a Million Dollar Book Business
Is your book actually making you money?
You put your heart, soul, time, and money into your book.
Unfortunately, it is not earning you royalties or bringing in the business you thought it would. The vision you had for your book, the picture in your head, has simply not come to fruition.
Or maybe you’re currently working on a book — everybody says you should write a book! — but have no plan of how it’s going to bring in business.
Maybe your friends and family say you can’t make money from a book.
Then you do the math and realize the odds of you making back the money you’ve spent publishing your book from book sales alone is really low.
Or non-existent.
Let’s face it: if you’re going to spend — conservatively — a hundred hours doing something to make money, shouldn’t you actually make money?
But you also didn’t just write your book to make money.
You wrote a book to help people. You know the more people that read your book, the better off they will be. But if you can’t get the book out into the world, it’s not going to help those people or help your business.
You know you need to “market your book” and “market with your book” but you have no idea how to actually do either of those effectively.
And if this keeps going, it's only going to get worse.
Writing the book will have been a waste of time and money if you only sell a few copies and don’t repurpose the content.
Instead of getting your message out to the world, it’s going to languish in obscurity.
You’re an expert–you have knowledge and training and education and expertise — and you’ve poured it into your book because you know if someone will just read it (or recognize you’re the expert who can help them), the world will be a better place.
You win, they win, the world wins.
THAT is what your book should be doing.
But if you don’t know how to actually use your book to build your business, you’re going to leave millions of dollars on the table that you could have made.
Literally millions. Maybe tens of millions.
(Bummer.)
I almost made this same mistake.
My name is Honorée Corder and back in 2014, I wrote If Divorce is a Game, These are the Rules.
The problem is, it wasn’t selling.
I thought the title was clever and readers of my previous book series, The Successful Single Mom, would love it.
Somewhere I read an article about white-labeling products and I wondered if this would work for books.
I employed this strategy for approaching service providers (attorneys, certified divorce financial advisors, divorce coaches, and conference booksellers) to see if they would be interested.
Immediately, a divorce attorney ordered 250 copies, and then a week later 500 with a custom printed gold starburst seal.
This really got my mind working. What else could I do with my books?
Here are just 3 examples of what I figured out:
Ex. 1: I created a Certification for the SMTP (Single Mom Transformation Program). I sold the Certification for $5000 to CFDAs and divorce attorneys, plus they all ordered white-labeled copies of the books. I’ve sold over 70,000 copies of the single mom books (6 in the series) and 33,000 divorce books at between $6.50 and $12/book, grossing over $1M just from those 7 books alone.
Ex. 2: Divorce attorney requested a If Divorce coaching program, so I created the DTCP (Divorce Transformation Coaching Program — this has a Manual for the Divorce Coaches and one for the participants), created a $1500 certification for Divorce Coaches (there are 15 DTCP coaches around the world) and helped sell over 10,000 copies of the book.
Ex. 3: A divorce attorney wanted 10,000 single mom books but also wanted 10,000 single dad books (wasn’t written, so I wrote it in a weekend and sold 20,000 books on their first order and they re-order about every 4 years). Here’s what’s crazy!
Back when I first launched The Successful Single Mom I had no idea how to properly launch and market a book so it never really sold well. Even so, all of the above happened around this book series!
I went on to write The Divorced Phoenix which has sold about 30,000 copies. I had written The Successful Single Mom but stopped there because someone told me “books were dead”. I listened (for a couple of years).
But as the SMTP kept attracting participants and my blog readership and list grew, I realized (a) those people were wrong and (b) I knew I needed to write the other books. So I started writing new books and adding them to The Successful Single Mom series
Now, that series has made another $100K conservatively in just organic book sales.
All told, I’ve sold just shy of 2 million books, from which I have made several million dollars, and in addition, have turned the content of those books into many multiple streams of income and earned many millions more.
But let's be honest. This could all be a fluke, right?
These are just my books around a really narrow topic.
I wanted to see if this would work for other people in completely different genres.
So I partnered with Hal Elrod to create The Miracle Morning series and it has earned us over $300,000 in book sales (ebook, paperback, hardcover, audiobook, and foreign translations). That’s not counting conferences, consulting, speaking, and other revenue streams that have come as a result of the series.
I’ve also taught many other authors how to apply this to their own books and seen them create revenue streams that have added six and seven figures to their bottom lines.
And now, for the first time ever, I am going to share everything I know about building a book empire and multiple streams of income from your expertise and knowledge.
Introducing...
Building a Million Dollar Book Business
This is the only video-based program that will teach you step-by-step on how to take your book and turn it into a highly profitable business.
Inside of Building a Million Dollar Book Business, you will learn:
Foundation: The mindset and out-of-the-box thinking required to build a book empire.
Where to start: There are simple revenue streams that can be added to almost any book or series.
4 C’s #1 – Coaching: The different types of coaching you can develop along with all of the procedures, agreements, and collateral material needed.
4 C’s #2 – Courses: How to develop your book and core knowledge into virtual and live courses to increase the value provided and ongoing revenue.
4 C’s #3 – Consulting: Your book will bring people and companies that will want to hire you to share your expertise with them.
4 C’s #4 – Certifications: Develop specific training that will help other people increase the revenue of their businesses.
Speaking: How to market your speaking services, engaging a speaker’s bureau, and maximizing your revenue through in-person and online speaking.
Training: How to develop your book content and knowledge into curriculum for companies, conferences, and organizations.
Turn your book into a series: Develop a book into a series that can increase the revenue exponentially. I will share different types of series, release strategies, engaging experts as co-authors, along with all of the processes.
Selling in bulk: How to sell 100-25,000 copies of your book and to whom.
White-labeling or custom printing: Your book can help companies grow their businesses. This is a very high margin way of selling your books.
Multiple Formats: Options for selling your book in digital formats and creative ways to make increase revenue from very little work or effort.
Creative ways to sell more books: There are an endless number of ways to sell your books for high profit. I will teach you how to identify these opportunities.
Networking: The basic, easy skills you need to create relationships that will help you launch your income streams.
Your Empire’s Team: Who you need on your team to build a book empire.
You will also receive access to:
- Legal Agreements for partnerships, setting up companies, and certifications (I’ve paid tens of thousands of dollars just for these alone).
- Client Agreements (more legal fees).
- Manuals.
- Checklists.
- Professional resources for cover design, editing, legal services, etc.
- …and more!
PLUS: Live Monthly Q&A’s with Honorée Corder ten months a year.
How It Works
When you join now, you will get immediate access to Building a Million Dollar Book Business.
This includes
- Bite sized, step-by-step hi-definition videos (65+ lessons) with my exact processes and procedures.
- Access to Monthly Live Q&As ten months a year where you can get your questions answered and stay on track.
- Everything is mobile optimized and includes downloadable audio so you can do it on the go.
- PDF contracts, manuals, checklists, processed, and procedure—and so much more (all downloadable) so you can consistently (year-in-and-year-out) create new streams of income in record time.
- Designed to be fun and informative—so you get the most out of it and enjoy the process!