Book Marketing Mastery

Tired of writing great books, only to be discouraged by disappointing sales?

You put a lot of time, money, and so much more into writing and publishing your book.

Authors spend years writing books and throw their hands up in the air when they don’t sell well. Or sell at all.

It’s not your fault! The system is rigged in favor of the best marketers—all while the best books languish in obscurity.

However, if you don’t know how to “get eyes on it,” said another way: market it, the vision you have in your mind to sell books and get more business simply won’t happen.

Alternatively, you might want to write a book—I mean, you’ve been told: you must write a book!—but have no concrete marketing plan to market it or market with it.

You might even be convinced: You can’t make money from a book.

So you look at the statistics (most books never sell more than 250 copies total in their lifetime) and realize the odds of you making back the money you’ve spent are desperately low.

(Or non-existent.)

Let’s call a spade a spade: you want to have a book, and you want it to make money.

The good news is effective book marketing can be learned!

And, you don’t just want a book to make money.

You want a book that helps people—really helps them. You want people to read your book because you know it can really help them either avoid pain or gain pleasure—or both! Yet if your book languishes in obscurity, it can’t help them, and it certainly won’t grow your business (or your bank account).

You know you need to “market your book” and “market with your book” but you have no idea how to effectively do either of those.

If you don’t sell any books, you won’t make an impact or a dime.

Writing the book will have been a waste of time and money. It will sell a handful of copies, then get put on your bookshelf and you’ll move on with your life.

That would be a bummer.

Your book should be making an impact and making you an income (maybe even multiple streams of income—but that’s a deeper conversation I have with students in the Building a Million Dollar Book Business Course)!

But if you don’t know how to market your book and market with your book, you’re going to miss out on that impact and the income.

Think of it this way: a book at rest is money at rest.

A book in motion is money in motion.

Marketing your book and marketing with your book means money will be in motion—in your direction! You will do well from doing good. Win-win-win.

I see so many people who make book marketing mistakes, and I don’t want you to make them, too. Allow me to explain.

My name is Honorée Corder and in 2004, I published my first book Tall Order! Master Strategies to Organize Your Life and Double Your Success in Half the Time.

And I sold 11,000 copies of the book in just three weeks.

While the book was still being published.

I met Mark Victor Hansen—who you would know as the co-creator of the Chicken Soup for the Soul book series (with Jack Canfield).

Mark gave great advice from the stage at a conference I was attending:

“Do seven things every day to market your book.”

He also said:

“Ask everyone you know to buy between 10 and 100 copies of your book.”

I’ve always thought it was wise to (a) take advice from experts, and (b) immediately put that advice into practice.

So, I got busy right away asking everyone I knew to buy between 10 and 100 copies of my book. I had immediate success, so I decided to think bigger. I asked everyone I knew to buy between 100 and 1000 copies of my book.

Immediately, one of my CEO coaching clients ordered 1,000 copies for his sales team, and a few days later another of my CEO coaching clients ordered 3,000 copies for an upcoming convention.

I had ordered 5,000 copies of my book thinking it might be years before I sold them all and they were 80% spoken for within the first week.

So, I kept calling and taking orders. I got two more orders for 1,000 books each, and another 150 or so total orders for much smaller orders . . . you guessed it, between 10 and 100 books.

I placed two more orders for 5,000 books each, for a total of 15,000 books ordered and I sold just over 11,000 in three weeks.

I took a break from getting sales and got busy fulfilling those orders and thinking about other ways I could sell my books.

(Keep in mind this was 2004 . . . before Facebook, before Instagram, before [insert other social media platform of your choosing here].)

Here are just 2 ideas I came up with:

Example 1: Book Marketing through the Media: I pitched my book and expertise to a local television station, and I was booked to do a weekly three-minute segment on the MORE Show in Las Vegas. This spot lasted for almost two years.

While I don’t think media sells books, it certainly gives third-party credibility. And yes, I engaged a number of coaching and corporate training clients who were introduced to my book and commensurate services by seeing me on television.

I went on to write Vision to Reality, which has sold about 50,000 copies, and Business Dating, which has sold around 35,000.

Example 2: Book Marketing by Email: I started sending out an email “to my list.” This was really me using the bcc: function in my email for the first couple of years until I learned about email providers. Keep in mind this was the mid-2000s and I’m not exactly what you would call “tech savvy.”

I’d write daily on topics my clients struggled with: time management, business development, self-confidence, balancing work and family, setting boundaries . . . the list is endless.

When I released my first book, I mentioned it in emails to my current clients, and every so often, I’d mention it again in one of my emails to my list. Since POD (print on demand) was still to come, I was receiving orders on my fax machine, printing labels and receipts and invoices and going to the post office several times a week.

While almost two decades have passed and there are many great options for book marketing, providing solid content via email and selling books to subscribers still ranks as one of the most effective.

As of mid-2022, I’ve employed dozens of marketing ideas, which have resulted in the sale of over 4.4 million books, from which I have made several million dollars.

But let’s be honest. I’m lucky, right?

Ummm, no.

I had a mentor in my first business, and he used to say, “The harder you work, the luckier you get.”

I eventually changed this to, “The smarter I work, the luckier I get.”

Effective book marketing isn’t just about being lucky, effective book marketing is about being smart: strategic and creative, as well as relentlessly positive and consistent.

I’ve been interviewed at conferences and on hundreds of podcasts and everyone wants to know about book marketing. By popular demand and increasing request, I’ve created a comprehensive course to help you master book marketing and exceed your wildest dreams.

Introducing...

This brand-new program is the only video-based program that will teach you step-by-step on how to market your nonfiction* book and get more sales and clients, faster and easier than you’ve ever thought possible.

*Many of these strategies are excellent for fiction books as well, and this course is geared toward nonfiction book success.

Inside of Book Marketing Mastery, you will learn:

What is Book Marketing? Learn what book marketing is (and isn’t).
Book Marketing Mindset: All book sales begin in your mind. Learn how to focus and win the game of book marketing in your mind first. (Value: $Unknown but a lot!)
Where to Begin: The Quality Book Basics are the first, best, and only place to start (and the Four Cornerstones of a Professionally Published Book).
Strategic Thinking: You’ll learn how to think strategically and execute an effective, long-term book marketing plan for amazing success.
Create Your Book Marketing Matrix: Learn my time-tested strategy for designing a Book MAP (Marketing Action Plan) based on the best strategies for your book. (Value: $500)
The 80/20 Rule of Book Marketing: Learn my powerful rule for long-term successful engagement with prospective readers. (Value: $10,000+)
The BEST Book Marketing Strategies … so you can attract book sales, rather than recruiting or forcing them.
Your Avatar (Ideal Reader) is Everything: Effective book marketing means focusing solely on the ideal reader for your book. You’ll learn creative ways to get your book in front of them.
Build Your Bench: How to develop long-term, mutually beneficial relationships with other authors.
Email List-Building: How to make the most of your email list (and how to build one if you don’t have one). (Value: $1,500)
Book Marketing Tools & Resources: The platforms, apps, and other tools you can use to share about and sell your book. (Value: $5,000)
Short–, Mid-, and Long-Term Marketing Strategies: Your book isn’t an avocado—it won’t go “bad” (unless it is a specific type of book…think: Your 2020 Guide to Job Seeking). You’ll learn how to add time-sensitive parameters to your marketing. (Value: $10,000+)
Marketing with Your Book: You can use your book to market your business, and I’m going to teach you exactly how to do it! (Value: $1,000+++)
Evaluating and Updating Your Book Marketing Strategy and Plan: How to do a regular analysis and make updates to your overall strategy and planning so your book sales continue to grow over time (instead of decreasing or stopping altogether).
Amazon Exclusivity or Going Wide-for-the-Win? How to determine whether your book should be solely on Amazon or on every retail sales platform (including what they are and how to distribute them).
Bulk Book & Custom Bulk Book Selling. Why sell one when you can sell tens of thousands? Learn how to sell books in quantity, including bulk. (Value: $1,000+++)
Creative ways to sell more books: There are an endless number of ways to sell your books for high profit. I will teach you how to identify these opportunities.
Your Book Marketing Team: Who you need on your team to build a book empire.
And finally, the Best Book Marketing Strategy Ever: And yes, it works like a charm!

Total Value: $29,000+++. This estimate is conservative simply because there’s no way to know how much a positive mindset, effective engagement with prospective readers, other authors, or probable purchasers could possibly be…and it’s definitely many multiples of the investment of this course!

You will also receive access to:

My Book Marketing Plan and Book Marketing Matrix templates to customize
Legal Agreements for quantity and bulk sales (I invested thousands of dollars with my attorney for them)
Templates
Manuals
Checklists
Professional resources for collateral materials
…and more!

PLUS! Access to Monthly Live Q&As ten months a year with Honorée Corder

“You’ve Come to the Right Place!”

Whether you are a seasoned author or just beginning to explore the author pathway, this course provides marketing essentials in one place. Through a variety

of lively videos, clearly written text, and exercises, Honorée provides a “deep dive” in support of marketing mastery. She generously shares her knowledge

from her decades of writing, publishing, and marketing experience, with dozens of books published, and multi-millions of books sold. We especially

appreciated her thorough coverage of The Four Cornerstones of a professionally published book, as well as various self-help planning tools such as the

Quality Book Checklist, and The Book Marketing Action Plan.

~ Charles & Joan Moore, Lift Your Life Publishing Inc.

How it Works

When you join, you will get immediate access to Book Marketing Mastery.

This includes:

- Bite sized, step-by-step hi-definition videos with my exact processes and procedures.
- Everything is mobile optimized and includes downloadable audio so you can do it on the go.
- PDF plans, checklists, processes, and procedures—and so much more (all downloadable) so you can put your book’s marketing plan into place immediately.
- Designed to be fun and informative—so you get the most out of it and enjoy the process!

Are you ready to market your book?

If you’re ready for your book to reach its full potential (helping readers greatly in the process) and grow your business faster and easier than ever before, take this opportunity to join Book Marketing Mastery.

Join Book Marketing Mastery

When you join Book Marketing Mastery you get access to the full course including:
Dozens of lessons in HD video. All accessible in my easy-to-use, fully mobile optimized custom learning platform.
Example Agreements, Plans, and Checklists. I have spent hundreds (thousands!) of hours and thousands of dollars creating all of the tools you’ll receive as part of this program.
Tools and Resources. I share my favorite apps, tools, service providers, companies (and more) I use to market my books (and specifically I use them).
And more. There are additional resources in the Course, and I’ll be adding more and more over time. You’ll get them all.
Monthly Live Q&A’s with Honorée Corder. Get your book marketing questions answered 10 times a year. Even if you can’t make it live, you can submit your questions ahead of time and Honorée will answer every one every month.

PAYMENT OPTIONS

Investment: $999.

As a student in Book Marketing Mastery, here’s the fine print:

You’ll have complete access to all of the course modules right away.
You will have full, lifetime access to the Course, including updates and more, even as the investment for the Course increases.